Are we willing to pay more for green housing?

31 of January '24

Although sustainable construction is still only a slice of the overall market, our awareness of it continues to grow. But does this mean that we are willing to pay more for an eco-friendly property?

Ekologiczne nieruchomości to przyszłość budownictwa

Green real estate is the future of construction

© Freepik

Eco future

With green real estate, we are able to significantly reduce carbon emissions and consumption of natural resources, as well as contribute to people's well-being and health. Sustainable construction will soon be essentially mandatory, as the European Union aims to achieve carbon neutrality by 2050. To achieve this goal, it is necessary to drastically reduce greenhouse gas emissions generated precisely by the construction sector.

Zrównoważone budownictwo przynosi korzyści zarówno dla ludzi, jak i środowiska

Sustainable construction benefits both people and the environment

Photo: jcomp © Freepik

Are we ready for change?

According to a survey conducted by UCE RESEARCH and Studio4SPACE, opinions on additional subsidies for green solutions are divided.

Nearly 35% of customers of real estate developers would be willing to pay more for an apartment made of ecological materials, including recycled ones.

At the same time, almost as many respondents, 34% are reluctant to overpay for such solutions. Among them, 14% express their opinion strongly and 20% are not fully convinced.

Zielone budownictwo pozwala ograniczyć emisję dwutlenku węgla i zużycie zasobów naturalnych

Green building reduces carbon emissions and consumption of natural resources

Photo: wirestock © Freepik

Thinking long term

However, it is worth noting that green housing isn't more expensive at all. Only their initial cost is higher. Over time, such an investment will more than pay for itself through savings on electricity or heating bills. A property equipped with photovoltaic panels, a green roof or recuperation is a project that will benefit both residents and the environment.

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Compiled by:KATARZYNA SZOSTAK

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