Cosentino is one of the world's largest and most recognized manufacturers of large-format surfaces. Hailing from Spain, the company has just unveiled "The Collection," the latest offering of Dekton brand designs. Along with the premiere collections, it also wants to show an innovative approach to promoting and marketing its products.
The concept of "The Collection" has become the centerpiece of the company's presentation of its latest offerings, both in terms of the uniqueness of the designs and color series, as well as its main brands, Dekton, Silestone and Sensa by Cosentino. The new marketing strategy reflects the universal segmentation of the market. From now on, certain collections, due to their exclusive nature, will be available only to Cosentino's most committed partners, stone studios and kitchen studios that work with the company regularly through affiliate programs on the Pro Cosentino online platform dedicated to professionals.
This groundbreaking move comes just in time for the world premiere of the latest color range, "The Collection Dekton 2020." The collection brings together four sets of patterns and colors, interweaving avant-garde textures, elegant and refined style and hypnotic hues. What stands out most is the elegance and fluidity of the Dekton Liquid line, designed by London-based studio PATTERNITY and extremely warmly received at the recent Miami Design Forum. Also uniquely appealing is the essence of nature captured in two matte shades of extraordinary depth - dark green and navy blue - from the Dekton Chromica collection, designed in collaboration with Daniel Germani Designs.
The third part of "The Collection" is the innovative and electrifying Avant-Garde'20 series of bold shades inspired by natural stone. This is for those looking for original materials and designs for their homes and investments, which will set the tone for kitchen and bathroom countertops, stairs, wall cladding and even facades. Complementing these unique sets is Portfolio'20, a more subdued and delicate, but no less beautiful proposal aimed at lovers of subtle shades inspired by nature.
A gala launch of the new designs of "The Collection" for the company's customers and the media will take place on March 26 in Warsaw.
For more information, visit the COSENTINO company page on our website.
