We have met the color of the year 2025! The famous Pantone Institute has announced that the next 12 months will be spent in the shade of Mocha Mousse.
The color of the year 2025 is a warm shade of brown
© Pantone
What does the Pantone Intitute do?
The Pantone Color Institute is Pantone's research unit, which specializes in analyzing and forecasting color trends. The institute supports creative industries by offering consultation on color strategies and palette selection to help brands express their visual identity. However, the Pantone Institute is best known for announcing the color of the year. The color of the year was first chosen in 1999. It symbolizes global trends and cultural sentiments. The shade is chosen by experts based on an analysis of influences from various fields, such as fashion, art, design, technology and social events. The color of the year not only inspires the creative industry, but also highlights the role of color in expressing emotions and shaping our environment.
The shade is chosen based on an analysis of global trends and cultural sentiment
© Pantone
Color of the Year 2025, or Mocha Mousse
Mocha Mousse is a subtle brown with a soothing, warm hue. It brings to mind sweet chocolate, hot cocoa and coffee with milk. It symbolizes comfort, a longing for simple pleasures and a growing need to get closer to nature.
Mocha Mousse is reminiscent of sweet chocolate or coffee with milk
© Pantone
- Sophisticated and luxurious, yet classic and unpretentious, PANTONE 17-1230 Mocha Mousse redefines the perception of browns - from humble and down-to-earth to aspirational and elegant. Filled with subtle elegance and natural sophistication, PANTONE 17-1230 Mocha Mousse brings a discreet, sophisticated touch of glamour. It is a tasty shade of brown that envelops us with its warmth," explains Leatrice Eiseman, executive director of the Pantone Institute.
To showcase the new color, Pantone partnered with London Eye, which flashed the shade Mocha Mousse.
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Want to learn more about the color of the year? Check out our articles on this year's hue, Peach Fuzz, and the 2023 shade, Viva Magenta!
Compiled byKATARZYNA SZOSTAK
