In a tight market environment, Salamander Window & Door Systems, a supplier of plastic window profile systems, maintained its position last year at a good level. Thanks to innovative products such as Greta® Fenster, greenEvolution and evolutionDrive+, as well as a comprehensive approach to sustainability, the company minimized the sales decline that affected the entire construction industry in particular new construction to less than 10%.
Strategic investments under the "S500" growth program will continue consistently in 2024, with an expected double-digit percentage increase in sales.
Salamander plans to capitalize on the potential for further growth by introducing innovative products, strengthening its image and focusing on investors' needs. The refreshed branding will be presented at the Fensterbau Frontale trade fair, to be held March 19-22 in Nuremberg. Hall 7, Booth 317.
For Götz and Till Schmiedeknecht, CEOs of the Salamander Group, 2024 marks a decisive turning point in the company's history:
Up to now, sales of window profiles have mainly been in the B2B area. With a consistent focus on end customers, we will actively support window manufacturers and distributors with concrete measures to effectively develop the B2C market.
New developments at the Fensterbau Frontale trade fair in Nuremberg
In March, the international window construction industry will once again visit Nuremberg. The world's leading trade fair Fensterbau Frontale will showcase the latest trends and pioneering technologies for windows, doors and facades.
Greta® Fenster
© Salamander
At its 637 sq. ft. booth in Hall 7, Salamander will present its product innovations and enhanced "myWindow" brand image. The team will present related market opportunities in window sales for manufacturers and distributors.
Salamander will encourage visitors to use the myWindow_C3 application developed for the German market. The tool has a user-friendly interface, acting as a window consultant for investors.
© Salamander
About Salamander Industrie-Produkte GmbH
Salamander Industrie-Produkte GmbH, headquartered in Türkheim/Unterallgäu, is a family-owned international group of companies with three business divisions. With its largest division, Salamander Window & Door Systems, it is one of Europe's leading suppliers of high-quality, energy-efficient, design-oriented window and door systems.
Salamander delivers innovative, individualized and tangible products that are sustainable, durable and future-oriented. A guarantee of quality and modern design is the "Made in Germany" designation.
The Salamander Group has a turnover of ~390 million euros, employs ~1550 employees worldwide, including more than 40 trainees at various plants, and sells window profile systems in more than 72 countries worldwide.
Salamander Window & Door Systems' international division accounts for the largest share of the Group's turnover. Another Salamander Group division with a long-standing tradition is Salamander Premium Solutions, a world leader in sustainable leather and vegan fiber materials used for footwear, interior design and premium packaging. A third division, TTP-Papenburg GmbH, is a partner in the development and implementation of advanced profile solutions for industrial customers.
