Ideal Standard invites you to a series of six unique Together World Tour events. The meetings will combine a digital format with physical venue attractions in a hybrid fashion. The first one is already on April 21, in Milan.
What do Milan, Berlin, London, Paris, Dubai and Shanghai have in common? These cities are iconic world capitals, and the base of Ideal Standard's innovative event designed for the international architecture and design community. The Together World Tour meetings will target a wide audience through an innovative combination of digital content and physical interactions in the designated locations.
The event will feature world premieres of new product collections, encounters with the design culture of each iconic city and world-class design. The aim of the hybrid meeting is to combine the best of the two worlds: digital and personal. The ambition of the event - to inspire and entertain the participant.
Together World Tour begins on April 21 this year in Milan, the capital of design and home of Ideal Standard's Global Design Center.
© Ideal Standard
This city has long been a source of inspiration for us, so the event will be an energetic tale of fashion and lifestyle inherent in Milan, says Roberto Palomba, chief design officer of Ideal Standard. - We promise to inspire and delight a global audience of architects and designers, the retail and business community. All design lovers are guaranteed a front row seat at the launch of Ideal Standard's stunning new collections.
Torsten Türling, CEO of Ideal Standard, explains the forward-looking aspect of such a meeting formula for the brand and the industry as a whole:
Pandemic has changed the rules for traditional physical events. Instead of simply offering a showroom online, we came up with a new way to connect with our customer base around the world. It's a digital and personal way, a dynamic experience that allows us to explore our brand values. Its result will be a journey full of unforgettable moments of inspiration and delight.
The first event of Ideal Standard's Together World Tour will take place on April 21, 2021 in Milan. Subsequent stops are planned in Berlin, Paris, London, Dubai and Shaghai. The tour is scheduled to end in 2022.
The day of the event in each city will be filled with live broadcast content, simultaneously translated into several languages and streamed to the audience registered for the meeting. The interactive experience is sure to encourage attendees to engage with the event live as well, inspiring them to explore new collections.
Participants will also have the opportunity to interact individually with Ideal Standard's design director and other key Ideal Standard staff in the city.
To register now, visit: togetherworldtour.com
About Ideal Standard International
Ideal Standard International is one of the world's leading manufacturers of high-quality bathroom furnishings for private and public interiors. Headquartered in Brussels, Belgium, the privately held company employs approximately 9,000 people and has 16 manufacturing facilities serving more than 100 countries in Europe, the Middle East and Africa. Using the latest technology and working with world-class designers, the company focuses on developing innovative bathroom solutions across a range of product categories, including bathroom ceramics, faucets and fittings, bath and wellness, and furniture and accessories. Its products are sold under strong international and local brands such as Ideal Standard, Armitage Shanks (UK), Sottini (UK), Porcher (France), Ceramica Dolomite (Italy) and Vidima (Eastern Europe). Shanks (UK), Porcher (France), Ceramica Dolomite (Italy) and Vidima (Eastern Europe).
For more information, visit Ideal Standard International 's page on the A&B portal.
