As part of the Flower Lovers Festival , there will be an online meeting devoted to the work of female designers who created iconic floral patterns still used and reproduced today. Among them are Mary Quant's daisies, Orly Kiely's small-leafed stems and Mai Isola's poppies. The meeting will be moderated by art historian Veronika Szerle.
Municipal Market Halls in Gdynia invite to the meeting "Flower Power! Girl Power! The motif of flowers in the work of female designers", which will be held on June 20 at 2:30 pm on the fanpage of the Gdynia Fair Halls. Participation in the event is free, but the number of seats is limited. To take advantage of free access to the meeting, sign up using the "buy a ticket" button. Enrolled persons will receive a link to the ZOOM application in an email by June 19, 2020.
flowers in feminine design
Flowers, eternal symbols of happiness, joie de vivre, energy, optimism and fertility, are among the most popular decorative motifs found in arts, crafts and industrial design. Combined with femininity, they evoke a whole range of, often contradictory, associations in the audience - from romantic nostalgia, softness and gentleness to strength, courage and emancipation. How, women: designers of fashion, textiles and everyday objects, have interpreted them in their work?
Poppies ("Unikko") by Mai Isola, Daisies ("Daisy") by Mary Quant, Povios ("Morning Glory") by Celia Birtwell, Roses ("English Roses") by Laura Ashley and Cath Kidston or Petite Stems ("Stem") by Orly Kiely, are the most popular and recognizable floral prints in design of the last 60 years. Petite or exaggerated, they appear on clothing, tablecloths and kitchenware, on curtains and bedding, on carpets and upholstered furniture, creating distinctive "designer bouquets."
behind-the-scenes of the designers' work
During the meeting, Weronika Szerle will talk about the behind-the-scenes creation of Mai Isola's fabric designs for the Finnish brand Marimekko, Mary Quant's fashion revolution, under the sign of the daisy, romantic bedrooms designed by Laura Ashley and the most fashionable accessories in floral patterns created by Cath Kidston and Orla Kiely.
Weronika Szerle - a graduate of art history at the University of Gdansk and museum curatorial studies in contemporary art at Jagiellonian University in Krakow. She researches the history of fashion, architecture and design, especially the relationship between them. She works at the Art Department of the Gdynia City Museum, where she looks after the collection and prepares exhibitions, mainly on the subject of design (Marek Cecuła, Barbara Hoff in the series Polish Projects Polish Designers) and architecture (Glass, Metal, Detail. Architecture of Gdynia in Details, 2016, which she co-curated). She is the author of scholarly texts and lectures and presentations on the history of fashion and design. She leads architectural walks as part of Gdynia's Route of Modernism. She compulsively visits museums in search of the beauty of everyday objects.
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