The 17th edition of OKK! design, a series of meetings dedicated to architects and designers, was held in Warsaw on March 9. The keynote of the event was communication, and the special guest was Professor Jerzy Bralczyk.
Professor Bralczyk devoted his speech at the 17th edition of the event to the issues of communication and understanding. Explaining the meaning of both terms, the linguist convinced the participants of the meeting to try more to communicate than to communicate on a daily basis.
Prof. Jerzy Bralczyk
photo: Lidia Skuza
During the panel discussions, the topic of communication in interior design in the broadest sense was discussed. The conversation moderated by Grzegorz Goworek, co-owner of Studio.O, featured Ida Mikołajska, co-owner of MIKOŁAJSKAstudio, Małgorzata Szczepańska, editor-in-chief of Elle Decoration Polska, Aleksander Jankowski, co-owner of Jankowski and Opyrchał design studio, Paweł Sokół and Roland Stańczyk, owner of RS Studio.
Pictured from left: Małgorzata Szczepańska, Paweł Sokół, Roland Stańczyk, Ida Mikołajska, Aleksander Jankowski
Photo: Lidia Skuza
Participants in the discussion admitted that it is the agreement between the architect and the investor that is essential for the success of the design process.
Clients come to us with a lot of different inspirations found on the Internet or in the press," said Ida Mikolajska. I often ask the investor if the photos he shows me represent interiors he likes, or ones he would like to live in. It turns out that it is not at all that obvious, and that is why in the first stage of cooperation I try to help clients see the difference and understand their expectations.
The next panel discussion was devoted to communication in public spaces. Moderated by Dominika Olszyna, the conversation featured Dominika Zielińska, Head of Architecture at Workplace, Magdalena Federowicz-Boule, CEO of Tremend design studio, Cezary Kowalczyk of Grohe, and Mateusz Gaczkowski, CEO of Acustio brand.
Pictured from right: Dominika Zielińska, Magdalena Federowicz-Boule, Cezary Kowalczyk, Mateusz Gaczkowski.
Photo: Lidia Skuza
Participants in the discussion acknowledged that despite the positive changes taking place in the public space in Poland, there is still much to be done. The panelists paid particular attention to environmentally friendly solutions and adapting public space to the needs of the disabled. They also considered the role of the architect as an educator and what options are available to convince the developer of good solutions.
The last of the discussion panels of the 17th edition of OKK! design was devoted to the changes taking place in electronic media. Katarzyna Księżopolska, editor-in-chief of MAGAZIF, Agnieszka Gruszczyńska-Hyc, editor-in-chief of M jak mieszkanie, and Zuzanna Dominów - Relationship Manager, Homebook, discussed what to do to "click and read." The participants in the discussion stressed the need to diversify the tools for reaching readers and the need to find the most effective way to communicate with the audience.
According to Anna Gruzewska, editor-in-chief of "Czas na Wnętrze," although magazines cannot compete with the Internet in terms of the speed of information provided, they win with credibility and reliability, and most importantly because they enjoy the trust of readers.
Pictured from left: Zuzanna Dominów, Katarzyna Księżopolska, Agnieszka Gruszczyńska-Hyc, Dominika Olszyna
Photo: Lidia Skuza
During the meeting devoted to communication, there could not miss talking about one of the most popular social networks - Instagram. Michal Bachowski, creative content manager and editor of the design department of the NOIZZ portal, talked about ways to create outreach creations on Instagram, while Olga Kisiel-Konopkaand Jagoda Mówińska from the OKK! PR agency revealed some practical ways on how to be #instafriendly and create reachable profiles.
During the meeting, the latest concept of large-format panels The Collection Dekton 2020 by Spanish brand Cosentino was also presented, and using Vasco brand radiators as an example, a representative of the company talked about what and how we can communicate with design. Barlinek representatives presented how the brand cares about sustainable development and what measures it takes to protect the environment. The offer of designer interior products was presented by a representative of Gawlik design, which in Poland represents such brands as Petite Friture, Serax, Lee Broom, Lambert&Fils and Baobab Collection. A representative of the Kreon brand talked about the role and wide possibilities of architectural lighting in modern interiors, and a representative of Interface presented, among other things, the process that the manufacturer of modular floors went through - from restorative to regenerative activities.
