A municipal sign post will be established in Krakow to oversee advertising policy in the Nowa Huta Cultural Park area. A competition for the design of this unit is currently underway. Members of the ambulance service will decide, among other things, in which places and what kind of ads will appear in the district. In this way, the city wants to improve the aesthetics of urban space.
"Nowa Huta Signboard Ambulance " - this is the name of the preliminary plan on the basis of which a new mobile city unit will be created in Krakow. Its task will be to control advertising and city signs. It is no coincidence that the term Nowa Huta falls here, as the ambulance will operate in the area of the Nowa Huta Cultural Park. Recall that Krakow has two cultural parks: Nowa Huta and the Old Town, which are aimed primarily at protecting historical monuments, as well as special care for the aesthetics of urban space, including the fight against illegal advertising media and the introduction of uniform regulations on the appearance of those already existing and future.
Competition for the design of the ambulance service and its members
For now, the Cracow magistrate has a preliminary plan for the operation of the new unit, but there is no concrete implementation project for the task, which is why a competition was announced. Firstly, for the design of the sign ambulance activity, and secondly for the composition of the ambulance members.
The main result of the competition is expected to be the operation of the Mobile Point of the Nowa Huta Signboard Ambulance, where it will be possible, among other things:
- obtain advice on the regulations applicable under the Nowa Huta Cultural Park Resolution and on the arrangement of signboards and display windows for a specific entrepreneur operating in the "old" Nowa Huta revitalization sub-area and in the area of PKNH
- Participate in individual consultations of signboard and display window designs, which will be addressed, among others, to entrepreneurs operating in the revitalization sub-area "stara" Nowa Huta and in the area of PKNH.
The deadline for submitting candidates for ambulance members has already passed, but proposals for the ambulance activity project can still be submitted for two more days. The deadline for submitting and sending proposals for the public task is August 26, 2021. (Thursday), at 3 p.m. More details about the competition can be found on the website of the Office of the City of Krakow.
As part of the competition, funding will be granted for activities aimed at supporting the development of entrepreneurship, taking into account the broad revitalization context, as well as activating entrepreneurial and social activities, engaging the local community through aesthetic impact of signs and shop windows in the revitalization sub-area - "old" Nowa Huta and in the area of PKNH.
In the course of the task, an online publication (ebook) and a short film will be created. They are to present the changes already implemented in the revitalization sub-area "stara" Nowa Huta and in the Nowa Huta Cultural Park. There will also be an official premiere of the film (live or remote) with the possibility of active participation of the audience (asking questions, talking to people involved in the creation of the film).
In Krakow, you can find quite a few examples of how urban space has changed after the removal of advertisements, billboards or unification of media. They are regularly documented by the fanpages "ŁADny Kraków" and "Cultural Parks in Kraków", among others.
elaborated: Katarzyna Domagała
