Bryan Adams for Kaldewei
Under the slogan "NATURAL UNION" or "natural union," Bryan Adams is creating a staging of bowl-shaped basins made of Kaldewei enamel steel.
Legendary musician and photographer Bryan Adams uses the potential of photography to bear witness to his commitment and awareness of the importance of hygiene in today's controversial times. Commissioned by KALDEWEI, Adams presents with great attention to detail an intimate look at the subject of human intimacy: taking basic precautions and observing hygiene, we shake hands - with family, friends, partners.
"NATURAL UNION" staging, Miena Deep Dream bowl-shaped washbasin
Photo: Bryan Adams © KALDEWEI
With the "Natural Union" project, a close collaboration between Bryan Adams and Kaldewei was born. Adams, with his empathetic, professional approach, is preparing the arrangement of a collection of thin-walled bowl-shaped washbasins for 2021 by developing motifs that have a strong character and an emotionally important message.
The project , "Natural Union" may at first glance contradict the injunction to maintain social distance. But if we take our responsibility for the environment and other people seriously we are closer to each other than ever before. We are all naturally connected to each other, so we have an obligation to show respect for each other and the nature around us - everyday gestures such as hand washing are more important now than ever before," says the photographer about the idea behind the campaign project.
In late August, six people of different ages, genders and nationalities met in a Berlin studio. In the photographs, we see sensual touches of hands with strong character under a stream of flowing water. This naturally brings to mind the Kaldewei company, which has been producing enameled steel products for more than a century - products that, thanks to natural ingredients, give any surface a unique character.
Staging "NATURAL UNION," a washbasin in the shape of a Miena Sweet Love bowl
Photo: Bryan Adams © KALDEWEI
Photographer Bryan Adams
In addition to music, Bryan Adams is also interested in photography. What draws attention is his ability to capture nuances. Much of Bryan Adams' work is the result of his social involvement. His photographs have won numerous awards and have been exhibited in prestigious galleries such as Somerset House, Photokina, Kunsthalle Mainz and NRW Forum Düsseldorf. Adams is tirelessly committed to those in need around the world.
From steel and glass, enameled steel is created
Steel and glass - these are two completely natural materials, valued around the world for thousands of years. Each of them has unique properties, and in the form of enamel steel they are inextricably linked together. Kaldewei products are 100% made in Germany and have been synonymous with exceptional design for many years. For generations, the company's most closely guarded secret has been the enamel recipe. When enamel is applied to steel, the result is a perfectly smooth surface that is elegant, durable and hygienically clean. Enamel steel is 100% recyclable, making it one of the most environmentally friendly materials in the bathroom.
Staging "NATURAL UNION," a basin shaped like a Ming Lavaschwarz bowl
Photo: Bryan Adams © KALDEWEI
Ming and Miena bowl-shaped washbasins - made of enamel steel
The Ming washbasin is an expression of subtle sophistication. The convex, curved lines create a sensual silhouette, and the neutral, restrained color scheme limited to shades of white and black guarantees a wide range of applications. It doesn't matter whether it's a classic interior or an experimental arrangement - the timeless elegance of the new Ming washbasin leaves room for visions that will transform the bathroom into a place of relaxation in accordance with the principle of sustainable design. The Ming model is available in 4 colors: lava matte black, black, glossy white and matte white.
For its part, the Miena washbasin skillfully introduces strong color accents into the bathroom - intense navy blue and shades of purple. The rather restrained design leaves room for playing with colors, turning the bathroom into a cozy space for rest and relaxation. Enameled steel makes the basins a real ornament through color experiments, a durable and easy-care bathroom jewelry that still looks like new even after many years of intensive use. As a playful contrasting point, the new Miena washbasins enliven bathroom arrangements. The Miena model is available in colors: "Soft Touch" mint, "Sweet Love" pink, "Deep Dream" blue, "Navy Blue" matte and 13 others.
For more information, visit the company's Kaldewei Polska Sp. z o.o. page on the A&B portal.
