training? Yes, but giving specific knowledge
Thequarantine period is also an opportunity for many people to learn new skills - and the interior design industry is no different.
As the owner of a school specializing in the organization of training courses in design and interior design, I believe that this will be a good time for change, to analyze one's place in the labor market and to adapt to work in new conditions - to bet on self-development and further training," believes Alina Lukoszek, founder of Educoncept.
When asked about the most desirable forms of training, architects point primarily to building an architect's personal brand and specialized training on specific interior design issues. The first topic is of interest to 45 percent of respondents, and the second to 44 percent.
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A distinct personal brand is a kind of insurance policy for architects, which largely protects their company in the face of changing market conditions and crises such as the current one, according to Marcin Poboży, co-owner of Home Sweet Home PR. Building a solid personal brand is not a magical art, but it requires the architect to meet three essential conditions. First, we must have a clear idea about ourselves and our business. Second, remember that building a personal brand is a long process written out over years, not weeks. Third, in order to achieve the goals set for our brand, iron consistency and coherence of actions in all areas of communication with the environment is essential," he adds.
Relatively less interest, on the other hand, is aroused by meetings with well-known designers or product training.
find a new idea for yourself
The importance of a personal brand and previously developed relationships is confirmed by answers to a question about the form of acquiring new orders. 66 percent of respondents owe new sources of income to recommendations and referrals. The survey shows that now it is one's own activity that matters most: presence on social media, telephone contacts or a good website.
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In their statements, the survey respondents indicate that they feel the need to develop - to look for new channels of promotion and ideas for the services they can provide. For more than half of them, recommendations from partners or brands and publications in the interior media would be an important help. In the new situation, the winners are those business partners who will not only streamline the implementation of projects remotely, but also help in attracting new clients.
Studio owners are aware that interior design is still seen as a premium service. For many of them, the advent of the economic crisis will mean that they will have to significantly reduce prices or change their business profile. It can be expected that studios specializing in services for the HoReCa segment will see the biggest declines.
An industry-wide effort is needed to educate hesitant investors about the value of architectural design, develop working and promotional tools for architects using the Internet and modern technologies, and increase the availability of information and online consultants by manufacturers. Although we are all tired of the business state of crisis, mobilization is now the key word, " emphasizes Justyna Siejka.
