Desing Journey is an exhibition where you can see not only the final result of the work of Graphic Design students Uniwersytet SWPS, but also the entire path that designers take: from analysis and experimentation, to ready-made, responsible solutions.
The exhibition "Design Journey" includes six selected projects carried out in the Graphic Design course, which combines graphic design with communication and social context.
SWPS Design Journey exhibition
photo: Jaga Kraupe
The projects created here, on the one hand, have an iridescent character - they attract attention and provoke reflection - and on the other hand, they perform the function of organizing and ordering social reality. Despite the thematic diversity - from social campaigns, to digital and educational products, to visual identification systems and publications - all projects share a common approach: process, research and engagement
- explain the curators.
social campaigns, educational aids and visual identity projects
In the social campaigns category, a project promoting the planetary diet was created in cooperation with the City Hall in Wroclaw, and another, in cooperation with WWF Poland, on the safety of tourists in bear areas. Both campaigns were based on social and environmental research.
campaign promoting the planetary diet
proj.: Aleksandra Tobiasz, Julia Hawrylak
campaign for WWF
proj.: Julia Hawrylak, Aleksandra Tobiasz
Edu Design is a category in which educational aids for preschoolers and students of floristry and landscape architecture were created. The process of their creation was based on the principles of participatory design and included, among other things, observations, contextual interviews and testing of prototypes. The materials created were put to use by the establishments involved in the project.
An aid for learning the names of trees and shrubs for floriculture majors
proj.: Julia Józefik, Monika Pluszczak, Katarzyna Szmorąg
An aid to develop the vocabulary of Ukrainian children in the area of home and family
proj.: Kasprzak, Wojciechowska, Macińska, Puchalska, photo: Natalia Olejnik
The team, which included Paweł Góral, Weronika Naskręt, Justyna Przybylska and Marta Radojewska, created the project in an initiative withlocal wineries. The authors created unique labels and packaging to show how the identity of Polish wine can be built through design, while supporting regional producers.
Bielawska Vineyard
proj.: Paweł Góral, Weronika Naskręt, Justyna Przybylska, Marta Radojewska
The exhibition also featured designed comprehensive visual identity systems for selected organizations. Their creation was preceded by an in-depth analysis of needs, identity and environment. The prepared visual strategies are ready for implementation. Another category of projects was Digital Skills - within it, participants created prototypes of digital products in desktop and mobile versions, which were also based on an analysis of the market, user needs and usability testing.
workshopffnia
proj.: Natan Gadzik, Adrian Lamberski
Radio Wroclaw
proj.: Wiktoria Kowalczyk, Alicja Tatarczyk
And when the authors of the above works have graduated, during Abolutorium they will be able to receive a commemorative notepad designed by Wiktoria Fiałkowska, Karolina Kępa and Julie Karczynska, which combines functionality with sentimental value.
notebook for graduates
proj.: Wiktoria Fiałkowska, Karolina Kępa, Julia Karczyńska
More projects shown at the Design Journey exhibition can be seen in the article's gallery.
The exhibition is curated by Mateusz Antczak and Malgorzata Ciesielska. The exhibition is open until April 15, 2025 at Collegium Da Vinci in Poznań.
