"For Franke, change is an opportunity to shape a better life," he says.
With the motto in mind for the global leader in custom kitchen solutions, professional foodservice and barista services, Franke is unveiling a refreshed visual communication system. In the fall of 2022, the company is introducing a new look for its website and marketing communication methods at all points of contact with the brand.
"Change is the only constant in life."
For Franke, this philosophy means looking for new smart ways to face constant breakthroughs - together with customers and partners. To achieve this goal, the kitchen solutions manufacturer combines its extensive expertise with cutting-edge technology and functional aesthetics, as well as integrated services and innovative solutions. In short, for Franke, change is an opportunity to shape a better life.
Franke's new image gains momentum with a fresh, contemporary brand visualization design
© FRANKE
Where tradition meets forward thinking
Franke, in order to continuously achieve its goals in all areas of the business, has developed a new way of communication, which from autumn will be gradually implemented in all platforms where the brand is present. Starting with the new website, which was launched in September, as well as in the marketing communications it sends out to the media. With a precisely developed visual identity, the mode of communication chosen by the company expresses the new model of brand positioning.
Franke - remaining faithful to the principle that the customer must be sure of the solutions offered, but at the same time expect changes adapted to current needs and trends - is introducing a new branding characterized by dynamism, flexibility and contemporary design. The introduced communication impresses with fresh colors, simple lines and uncomplicated typeface. The new brand logo, which follows the previous version of the Franke trademark, uses a bold shade of red, "Vibrant Red," expressing not only the manufacturer's evolution, but also the greater precision of its operations and the broad adaptability of the brand.
Particularly noteworthy is the flexible layout using the new dynamic font "Antarctica," The lettering made with it sometimes extends beyond the format of the carrier, suggestively expressing the change with which Franke identifies. It also allows the creation of various combinations of design elements that can take on a more subtle or bold, precise or dynamic, elegant or emotional character - all depending on the communication channel in question.
Franke and the new website: breathing new life into the classic brand-customer interface
After more than six months of work, one of Franke's most important communication channels - the website www.franke.pl - boasts a completely new look, supporting the brand's current positioning. Thanks to its responsive design, transparency and readability, the site has benefited in terms of optimization and looks perfect on various types of devices. In turn, the clear architecture of the presented information and attractive content are aimed at improving the user experience of the site. On the redesigned website, for example, users can find extensive information about the Franke Group and its three subsidiaries, as well as full documentation and information on the products and services offered.
The new branding is more than a simple update of how the Franke Group is presented. We look forward to each change, seeing it as an opportunity to innovate and improve. It is to this end that we have refined our brand positioning, becoming open to change - we are now pushing the boundaries of our own business with confidence, innovating to constantly stay one step ahead of the competition. Day after day, we strive to present the best possible ideas and solutions to respond to the ever-changing needs of our customers. The new branding unquestionably expresses the brand's ambitions in this matter.
- explains with excitement Patrik Wohlhauser, CEO of the Franke Group
For more information, visit the company's Franke Polska Sp. z o.o. page on the A&B portal.
